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The 60% structure belongs to the qualified EP class collectively, never to one EP, or a small group of Event Producers.
For Qualified Event Producers
Help Build It. Help Own It. Help Govern It.
Universe is designed around a straightforward belief: the Event Producers who create the qualifier network and athlete pathway should collectively own and control the championship ecosystem they help build. More than 70 events are participating in the launch network.
The Industry Problem
The People Who Create the Pathway Deserve a Stake in the Destination
EPs create enormous value across the industry, yet traditional championship structures can leave them without ownership, transparent operations or meaningful control over the system they help support. Universe exists to change that structure.
Ownership and Governance
Real Ownership. Held Collectively.
Universe is built around a permanent participating Event Producer-controlled operating-company structure. Qualified participating Event Producers, collectively as a class, are intended to hold a controlling 60% of the ownership and voting authority. The structure is intended to prevent any one EP, or small group of EPs, from controlling the industry's largest global cheer and dance competition.
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EP ownership includes meaningful voting and defined governance participation.
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Professional management provides brand, technology, infrastructure, continuity and execution.
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Major decisions are designed to require broad alignment and resist unilateral corporate capture.
This public page describes the high-level ownership architecture. It does not provide individual allocations, eligibility to purchase securities, pricing, distribution rights, transfer restrictions, repurchase provisions or other offering terms.
Founders Producer Recognition
The First Producers Help Define the Standard
Qualifying Event Producers participating in the inaugural season may receive official Founders Producer recognition for 2027–2028 and help shape early operating standards, technology and workflows. This recognition is a commercial program designation and does not itself confer shareholder status.
- Official Founders Producer badge and recognition
- Early participation in shaping standards
- Early market and event consideration
- Governance participation
- Potential approved inaugural-program benefits
- Opportunity to help define technology and workflows
Detailed commercial participation requirements are reviewed privately following operational qualification and any required confidentiality agreement.
Transparent Program Economics
Clear Reporting for the Events EPs Operate
Universe is designed to give participating Event Producers clear visibility into qualifier registrations, approved bids, conversions, program charges, credits, rebates and the commercial performance of the events they operate.
- Qualifier-event revenue remains with the approved event operator, subject to definitive commercial agreements and approved Universe charges.
- Program charges, credits, rebates and supplier benefits are documented through the EP dashboard.
- Bid issuance and conversion reporting are tied to actual registration activity.
- Universe does not guarantee event results, savings, territories, rebates or other commercial outcomes.
Commercial program terms are documented in definitive agreements. This page does not describe shareholder distributions or investment returns.
Qualifier Ownership Value
Host the Pathway, Keep the Event You Run
An approved Event Producer may operate an official Universe Allstar Qualifier while remaining the operator of their own company and events.
- Host an official Universe Allstar Qualifier
- Retain qualifier-event revenue, subject to approved Universe costs and definitive agreements
- Award approved Universe bids
- Benefit from a consistent national and global brand
- Receive event and date protection for an approved event
- Earn priority renewal consideration for successful events
- Access a unified scoring system, shared standards, marketing, technology, and reporting
- Access approved supplier partnerships that help lower event operating costs
- Participate in a year-round EP network and the annual conference for governance decisions and business education
Approved events receive defined date and event-area protection on an annual basis. Universe does not promise permanent exclusive territories.
Bid Alignment
Bids as Controlled Investments, Not Uncontrolled Promises
Universe treats bids as controlled attendance investments. Inventory is tied to real registration economics. Event Producers approved to award Universe bids receive official Authorized Bid Producer recognition for the 2027–2028 season.
Participation Tiers
Bronze, Silver, Gold, Platinum, and Diamond
Recognized Bid Producers who reach participation tiers may receive greater benefits and rewards within the Universe ecosystem. Exact requirements, benefits, and rewards are shared after qualification.
Bronze Producer
Silver Producer
Gold Producer
Platinum Producer
Diamond Producer
These seals recognize participation tiers which provide additional benefits to the EPs.
Annual Conference
Where Event Producers Make the Decisions
The annual Event Producer conference is where qualified EPs make governing decisions and attend educational sessions designed to help grow their business. Dates and location will be announced.
- Budget Approvals
- Venue and Location Bid Approvals
- Educational Sessions Designed to Help EPs Grow Their Business
Technology
Technology Designed Around the EP, Not Around Legacy Software
The Universe Registration Platform is intended to simplify the work Event Producers already do, and to reduce cheer-registration software costs for an EPs’ own events.
- Easier registration and roster workflows
- Bid tracking and duplicate prevention
- Event and market approvals
- Conversion reporting
- EP dashboards
- Payment, credit, and rebate visibility
- Emergency communications
- Integration with spectator ticketing
Supplier Partnerships
Approved Suppliers That Help EPs Run More Profitable Events
Universe is designed to help make an Event Producer’s business, and the events they run, more profitable through approved supplier partnerships.
- Lower the cost of registration and scoring
- Lower the cost of spectator ticketing
- Lower the cost of equipment and production rental
- Improve operating efficiency and event-level margins
Supplier partnerships are intended to reduce operating costs on an EP’s own events. Specific partners, terms, and savings are shared after qualification.
What Happens Next
A Commercial EP Qualification Process
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Submit an EP Inquiry
Tell us about your event-production organization, event history and interest in operating a Universe qualifier or participating in the ecosystem.
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Operational Fit Review
The Universe team evaluates event quality, market fit, reputation, operating capacity and alignment with championship standards.
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Introductory Business Conversation
Approved prospects may be invited to discuss qualifier operations, technology, standards and commercial participation.
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Confidential Operating Review
Universe may require a confidentiality agreement before sharing nonpublic market, technology or operating information.
This process concerns commercial Event Producer participation. It is not an application to purchase securities and does not create any right or expectation to receive an ownership allocation. Any securities-related communication, if made, occurs separately from this website.
Public Questions
You’ve Got Questions, We’ve Got Answers
What does it mean for Universe to be Event Producer-owned?+–
Universe is designed around a permanent Event Producer-controlled operating-company structure. Qualified participating EPs collectively, as a class, are intended to hold 60% of the ownership and voting authority. No individual Event Producer owns or controls 60%.
Does one Event Producer own 60%?+–
No. The 60% ownership and voting structure applies to the qualified EP class collectively. Individual allocations and securities terms are not provided through this website.
How do EPs participate in ownership and governance?+–
Approved participating EPs collectively hold the controlling EP class and participate through defined governance procedures. Individual allocations, voting mechanics and securities terms are governed by definitive private agreements.
Can I keep operating my existing company and events?+–
Yes. Universe is designed so participating EPs continue to operate their own companies and events, including approved Universe qualifiers.
Can more than one EP operate in a region?+–
Approved events receive defined date and event-area protection. That is not the same as a permanent exclusive territory. Additional detail is reviewed privately after qualification.
What protection does an approved qualifier receive?+–
Approved events receive defined date and event-area protection, and successful EPs receive priority renewal consideration, subject to agreements and program rules.
How are bids managed?+–
Bids are treated as controlled attendance investments tied to real registration economics. Performance and conversion are measured. Unused inventory returns to the broader system. Specific formulas remain private until after qualification.
What is an Authorized Bid Producer?+–
Authorized Bid Producer is the official recognition for Event Producers approved to award Universe bids. It includes the 2027–2028 seal. Approval is subject to qualification and agreements.
What are Bronze, Silver, Gold, Platinum, and Diamond Producer seals?+–
Those seals recognize Bid Producers who reach participation tiers for greater benefits and rewards within the ecosystem. Exact requirements and benefits are shared after qualification.
What happens at the annual Event Producer conference?+–
The annual conference is where qualified Event Producers make governing decisions, including budget approvals and venue and location bid approvals, and attend educational sessions designed to help grow their business. Dates and location will be announced.
What is expected from participating EPs?+–
Participating EPs are expected to operate high-quality events, follow approved standards, report accurately, and participate in governance in good faith. Exact operating requirements are part of definitive agreements.
What is the Universe Registration Platform?+–
It is the intended registration, bid, reporting, and financial-transparency system for Universe events, and is designed to reduce cheer-registration software costs for EPs’ own events.
Do participating EPs receive supplier discounts?+–
Universe is designed to offer approved supplier partnerships that help lower the cost of registration and scoring software, spectator ticketing, and equipment and production rental. Specific partners and terms are shared after qualification.
What happens after I express interest?+–
The Universe team first evaluates commercial and operational fit. Approved organizations may be invited to discuss qualifier operations, technology, standards and ecosystem participation. The public application is not an application for securities.
Why is an NDA required?+–
Because the next layer of conversation may include nonpublic market, technology, or operating details that are not appropriate for a public website.
Are event results or commercial outcomes guaranteed?+–
No. Universe does not guarantee event results, savings, territories, rebates, or other commercial outcomes.
When will event dates and locations be announced?+–
Championship dates, venue, and official qualifier locations will be published on this website once approved. You can request updates from any announcement form.
How many events have already joined?+–
More than 70 events are participating in the Universe launch network. We do not publish individual Event Producer names until they are approved for public identification.
What is a Founders Producer?+–
Founders Producer is the official recognition for first-year Event Producers who join Universe, including the 2027–2028 badge. It is a commercial program designation and does not itself confer founder, shareholder or investment status.
If You Believe Event Producers Should Have a Real Stake in the Championship They Help Build, We Should Talk
This website describes the Universe championship ecosystem and its intended collective Event Producer ownership and governance architecture. It does not offer or solicit securities. No securities or investment rights may be acquired through this website or by submitting any form. Qualification as a Universe Event Producer concerns commercial and operational participation only and does not create investor eligibility, an ownership allocation or any right or expectation to receive shares or distributions. Any securities offering, if made, will be conducted separately through definitive private materials and only in accordance with applicable law.