For Qualified Event Producers
Help Build It. Help Own It. Help Govern It.
Universe is designed around a straightforward belief: the Event Producers who create the qualifier network and athlete pathway should collectively own and control the championship ecosystem they help build. More than 70 events are participating in the launch network.
70+
Events Already Joined
A growing network of qualifying events is helping shape the inaugural Universe ecosystem.
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Event Producer-Owned
Qualified participating Event Producers collectively hold 100% ownership of the championship operating company and 60% of the controlling voting class.
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Qualifier Revenue Retained
Approved Event Producers continue to own and operate their qualifier events and retain qualifier-event revenue, subject to defined Universe program costs and definitive commercial agreements.
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Destination Championships
Official qualifiers feed three 2027 championships: Universe Allstar in Virginia Beach, and Universe Allstar Prep and Rec in Sevierville.
Built to Last
Universe is built around a permanent Event Producer-controlled operating-company structure. Qualified participating Event Producers, collectively as a class, hold 100% of the ownership and 60% of the voting authority. No individual Event Producer or small group owns or controls the championship. Professional management protects the brand from corporate capture, and provides the technology, infrastructure, continuity and execution required to build a championship that lasts, with 40% voting authority written into Universe’s permanent founding operating agreements.
The Industry Problem
The People Who Create the Pathway Deserve a Stake in the Destination
EPs create enormous value across the industry, yet traditional championship structures can leave them without ownership, transparent operations or meaningful control over the system they help support. Universe exists to change that structure.
Built Differently
The Industry Is Ready for a Championship Built Differently
Event Producers should not merely build the pathway into a championship controlled by someone else. Universe is designed so the EPs who create that pathway collectively own and control the championship ecosystem they help build.
Ownership with a Voice
Universe is designed around 100% collective Event Producer ownership of the championship operating company and 60% of the controlling voting class, so no individual producer, small group, or outside company can unilaterally control the championship.
Transparent Economics
Participating EPs get visibility into bid reporting, registration activity, credits, rebates, approved program costs, and commercial event reporting, not opaque after-the-fact accounting.
Aligned Bid Strategy
Bids are treated as controlled attendance investments tied to real registration economics.
Protected Qualifier Opportunities
Approved events receive defined date and event-area protection, with priority renewal consideration for successful EPs.
Better Event Technology
The Universe platform is built around Event Producer operations: qualifier networks, bid management, and invoicing. Gyms register in Reg Champ this season.
Lower Operating Costs
Approved supplier partnerships are intended to lower registration and scoring software, spectator ticketing, and equipment and production rental costs so EPs can run more profitable events.
A Premier Athlete Experience
Production quality, a unified scoring system, and a destination atmosphere designed for athletes, coaches, and families.
A Durable Independent Ecosystem
A year-round championship system designed to remain independent and resistant to unilateral corporate capture.
For Event Producers
Build the Championship Event Producers Deserve to Own
More than 70 events are participating in the launch network. Universe replaces one-way control with collective EP ownership, opaque processes with transparent systems, and short-term thinking with an independent championship model built to last.
- 70+ events already in the ecosystem
- 100% Event Producer ownership of the operating company, with 60% of the controlling voting class
- Universe Leadership Summit in September 2027 for next-season governance, plus business education
- Transparent commercial reporting, credits, rebates and approved program economics
- Official qualifier rights with event-area protection
- Founders Producer recognition for first-year EPs
- Authorized Bid Producer recognition, with Bronze through Diamond participation tiers
- Approved supplier partnerships that lower software, ticketing, and production-rental costs
- Technology and reporting designed around the EP
Ownership and Governance
Real Ownership. Held Collectively.
Universe is built around a permanent participating Event Producer-controlled operating-company structure. Qualified participating Event Producers, collectively as a class, hold 100% of the ownership and 60% of the voting authority. No individual Event Producer or small group owns or controls the championship.
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100% of the ownership and 60% of the voting authority belong to the qualified EP class collectively, never to one EP or a small group of Event Producers.
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EP ownership includes meaningful voting and defined governance participation.
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Professional management protects the brand from corporate capture and provides technology, infrastructure, continuity and execution, with 40% voting authority written into Universe’s permanent founding operating agreements.
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Major decisions are designed to require broad alignment and resist unilateral corporate capture.
This public page describes the high-level ownership architecture. It does not provide individual allocations, eligibility to purchase securities, pricing, distribution rights, transfer restrictions, repurchase provisions or other offering terms.
Founders Producer Recognition
The First Producers Help Define the Standard
Qualifying Event Producers participating in the inaugural season may receive official Founders Producer recognition for 2026–2027 and help shape early operating standards, technology and workflows. This recognition is a commercial program designation and does not itself confer shareholder status.
- Official Founders Producer badge and recognition
- Early participation in shaping standards
- Early market and event consideration
- Governance participation
- Potential approved inaugural-program benefits
- Opportunity to help define technology and workflows
Detailed commercial participation requirements are reviewed privately following operational qualification and any required confidentiality agreement.
Transparent Program Economics
Clear Reporting for the Events EPs Operate
Universe is designed to give participating Event Producers clear visibility into qualifier registrations, approved bids, conversions, program charges, credits, rebates and the commercial performance of the events they operate.
- Qualifier-event revenue remains with the approved event operator, subject to definitive commercial agreements and approved Universe charges.
- Program charges, credits, rebates and supplier benefits are documented through the EP dashboard.
- Bid issuance and conversion reporting are tied to actual registration activity.
- Universe does not guarantee event results, savings, territories, rebates or other commercial outcomes.
Commercial program terms are documented in definitive agreements.
Qualifier Ownership Value
Host the Pathway, Keep the Event You Run
An approved Event Producer may operate an official Universe Allstar Qualifier while remaining the operator of their own company and events.
- Host an official Universe Allstar Qualifier
- Retain qualifier-event revenue, subject to approved Universe costs and definitive agreements
- Award approved Universe bids
- Benefit from a consistent national and global brand
- Receive event and date protection for an approved event
- Earn priority renewal consideration for successful events
- Access a unified scoring system, shared standards, marketing, technology, and reporting
- Access approved supplier partnerships that help lower event operating costs
- Participate in a year-round EP network and the Universe Leadership Summit for next-season governance and business education
Approved events receive defined date and event-area protection on an annual basis. Universe does not promise permanent exclusive territories.
Bid Alignment
Bids as Controlled Investments
Universe treats bids as controlled attendance investments. Inventory is tied to real registration economics. Event Producers approved to award Universe bids receive official Authorized Bid Producer recognition for the 2026–2027 season.
Participation Tiers
Bronze, Silver, Gold, Platinum, and Diamond
Recognized Bid Producers who reach participation tiers may receive greater benefits and rewards within the Universe ecosystem. Exact requirements, benefits, and rewards are shared after qualification.
Bronze Producer
Silver Producer
Gold Producer
Platinum Producer
Diamond Producer
These seals recognize participation tiers which provide additional benefits to the EPs.
Universe Leadership Summit
Where Event Producers Make the Decisions
The Universe Leadership Summit is the annual Event Producer conference, where qualified EPs make governing decisions for the next season and attend educational sessions designed to help grow their business. The 2027 Summit will be held in September. Exact date and location will be announced.
- Budget Approvals
- Venue and Location Bid Approvals
- Educational Sessions Designed to Help EPs Grow Their Business
Technology
Technology Designed Around the EP, Not Around Legacy Software
The Universe Registration Platform is intended to simplify the work Event Producers already do, and to reduce cheer-registration software costs for an EP’s own events.
- Easier registration and roster workflows
- Bid tracking and duplicate prevention
- Event and market approvals
- Conversion reporting
- EP dashboards
- Payment, credit, and rebate visibility
- Emergency communications
- Integration with spectator ticketing
Supplier Partnerships
Approved Suppliers That Help EPs Run More Profitable Events
Universe is designed to help make an Event Producer’s business, and the events they run, more profitable through approved supplier partnerships.
- Lower the cost of registration and scoring
- Lower the cost of spectator ticketing
- Lower the cost of equipment and production rental
- Improve operating efficiency and event-level margins
Supplier partnerships are intended to reduce operating costs on an EP’s own events. Specific partners, terms, and savings are shared after qualification.
What Happens Next
A Commercial EP Qualification Process
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Submit an EP Inquiry
Tell us about your event-production organization, event history and interest in operating a Universe qualifier or participating in the ecosystem.
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Operational Fit Review
The Universe team evaluates event quality, market fit, reputation, operating capacity and alignment with championship standards.
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Introductory Business Conversation
Approved prospects may be invited to discuss qualifier operations, technology, standards and commercial participation.
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Confidential Operating Review
Universe may require a confidentiality agreement before sharing nonpublic market, technology or operating information.
This process concerns commercial Event Producer participation. It is not an application to purchase securities and does not create any right or expectation to receive an ownership allocation. Any securities-related communication, if made, occurs separately from this website.
Public Questions
You’ve Got Questions, We’ve Got Answers
What does it mean for Universe to be Event Producer-owned?+–
Universe is built around a permanent Event Producer-controlled operating-company structure. Qualified participating EPs collectively, as a class, hold 100% of the ownership of the championship operating company and 60% of the voting authority. No individual Event Producer or small group owns or controls the championship.
Does one Event Producer own or control Universe?+–
No. The 100% ownership and 60% voting structure applies to the qualified EP class collectively. No individual Event Producer or small group owns or controls the championship. Individual allocations and securities terms are not provided through this website.
How do EPs participate in ownership and governance?+–
Approved participating EPs collectively hold the controlling EP class and participate through defined governance procedures. Individual allocations, voting mechanics and securities terms are governed by definitive private agreements.
Can I keep operating my existing company and events?+–
Yes. Universe is designed so participating EPs continue to operate their own companies and events, including approved Universe qualifiers.
Can more than one EP operate in a region?+–
Approved events receive defined date and event-area protection. That is not the same as a permanent exclusive territory. Additional detail is reviewed privately after qualification.
What protection does an approved qualifier receive?+–
Approved events receive defined date and event-area protection, and successful EPs receive priority renewal consideration, subject to agreements and program rules.
How are bids managed?+–
Bids are treated as controlled attendance investments tied to real registration economics. Performance and conversion are measured. Unused inventory returns to the broader system. Specific formulas remain private until after qualification.
What is an Authorized Bid Producer?+–
Authorized Bid Producer is the official recognition for Event Producers approved to award Universe bids. It includes the 2026–2027 seal. Approval is subject to qualification and agreements.
What are Bronze, Silver, Gold, Platinum, and Diamond Producer seals?+–
Those seals recognize Bid Producers who reach participation tiers for greater benefits and rewards within the ecosystem. Exact requirements and benefits are shared after qualification.
What happens at the Universe Leadership Summit?+–
The Universe Leadership Summit is the annual Event Producer conference, where qualified Event Producers make governing decisions for the next season, including budget approvals and venue and location bid approvals, and attend educational sessions designed to help grow their business. The 2027 Summit will be held in September. Exact date and location will be announced.
What is expected from participating EPs?+–
Participating EPs are expected to operate high-quality events, follow approved standards, report accurately, and participate in governance in good faith. Exact operating requirements are part of definitive agreements.
What is the Universe Registration Platform?+–
It is the intended registration, bid, reporting, and financial-transparency system for Universe events, and is designed to reduce cheer-registration software costs for EPs’ own events.
Do participating EPs receive supplier discounts?+–
Universe is designed to offer approved supplier partnerships that help lower the cost of registration and scoring software, spectator ticketing, and equipment and production rental. Specific partners and terms are shared after qualification.
What happens after I express interest?+–
The Universe team first evaluates commercial and operational fit. Approved organizations may be invited to discuss qualifier operations, technology, standards and ecosystem participation. The public application is not an application for securities.
Why is an NDA required?+–
Because the next layer of conversation may include nonpublic market, technology, or operating details that are not appropriate for a public website.
Are event results or commercial outcomes guaranteed?+–
No. Universe does not guarantee event results, savings, territories, rebates, or other commercial outcomes.
When will event dates and locations be announced?+–
Championship dates, venue, and official qualifier locations will be published on this website once approved. You can request updates from any announcement form.
How many events have already joined?+–
More than 70 events are participating in the Universe launch network. We do not publish individual Event Producer names until they are approved for public identification.
What is a Founders Producer?+–
Founders Producer is the official recognition for first-year Event Producers who join Universe, including the 2026–2027 badge. It is a commercial program designation and does not itself confer founder, shareholder or investment status.
If You Believe Event Producers Should Have a Real Stake in the Championship They Help Build, We Should Talk
This website describes the Universe championship ecosystem and its intended collective Event Producer ownership and governance architecture. It does not offer or solicit securities. No securities or investment rights may be acquired through this website or by submitting any form. Qualification as a Universe Event Producer concerns commercial and operational participation only and does not create investor eligibility, an ownership allocation or any right or expectation to receive shares or distributions. Any securities offering, if made, will be conducted separately through definitive private materials and only in accordance with applicable law.