Sponsors, Vendors, and Strategic Partners
A Year-Round Championship Platform
Universe is more than event signage. Partners can build presence across official qualifiers, championship attendance, digital engagement, registration technology, content, and the Event Producer network that carries the season.
24,000+
Year-One Attendance Target
The inaugural championship season is targeting more than 24,000 people in attendance across all three championships.
70+
Events Already Joined
A growing qualifier network is already helping shape the first Universe season.
3
Destination Championships
Universe Allstar in Virginia Beach, May 13–16, 2027. Universe Allstar Prep and Rec in Sevierville, April 15–18, 2027.
Season-long
Qualifier-to-Championship Path
Partners can show up across official qualifiers, all three championship weekends, and season-long storytelling, not one weekend of signage.
Verified audience, attendance, and demographic figures will be published after the inaugural event. The initial event is targeting more than 24,000 people in attendance in its first year across all three championships.
Partnership Deck
The Audience We Are Building For
Universe is built to convene: athletes, traveling families, coaches, gym owners, and Event Producers, across a qualifier season and three championships.
01
Athletes
Cheer and dance athletes competing through official Universe qualifiers toward the Allstar, Prep, or Rec championship.
02
Families and Spectators
Multi-day destination weekends for the people who travel with teams: the Virginia Beach oceanfront and the Smoky Mountains.
03
Coaches and Gym Owners
The decision-makers who book travel, apparel, training, and next season’s calendar, and who sit in hospitality on championship weekend.
04
Event Producers
More than 70 events are already in the launch network, with the Universe Leadership Summit in September 2027 where EPs make governing decisions for the next season.
Two Host Cities
A Vacation Destination Weekend, Not Just an Event
Universe Allstar Championships · May 13–16, 2027
Virginia Beach
A coastal flagship weekend at the Virginia Beach Sports Center. Families get the oceanfront, boardwalk, and a city built for a multi-day trip.
Universe Allstar Prep and Rec · April 15–18, 2027
Sevierville
Dedicated Prep and Rec championships at the Sevierville Convention Center, with the Great Smoky Mountains, Dollywood, and Gatlinburg around the same weekend.
Next Step
Let’s Talk
If your brand belongs in a championship built for the long term, let’s talk.
Why Partner Now
What a Brand Can Use in Year-One
A room that travels
Athletes, families, coaches, and gyms come for a destination championship, not a one-day rented arena.
Year-round, not one weekend
Official qualifiers, three championships, digital content, and Event Producer relationships give a brand more than a banner on finals day.
Decision-makers in the building
Gym owners, coaches, and Event Producers are part of the same ecosystem partners can reach.
Data and marketing
We will provide opportunities for sponsors and partners to reach the audience before and after the events, with premier direct sales and vending opportunities at the events themselves.
Consumer Trade Show
A Marketplace Next to the Championship
Both Universe weekends include a consumer trade show for brands that sell into cheer and dance. The marketplace sits beside competition, so booths meet a concentrated buyer audience in the hours between sessions, after routines come off the stage, and throughout a multi-day destination trip.
Uniforms and team kits
Gym and team programs already travel with a reason to refresh looks, warmups, and practice wear.
Apparel and lifestyle
Championship weekends create a live retail moment for clothing that people want to wear home from the event.
Bags and travel gear
Backpacks, duffels, and carry pieces belong in a room that is already living out of hotels and team vans for the weekend.
Industry products
Training tools, wellness, accessories, and other cheer-and-dance goods can sell directly to the same audience gathered for competition.
Inventory
Where a Brand Can Show Up
Championship Naming and Presenting
Primary brand association with the destination championship weekend and its storytelling.
Qualifier-Network Visibility
Presence across official Universe Allstar Qualifiers as the season unfolds.
Broadcast and Livestream
Future broadcast, streaming, and highlight packages will be announced as the championships approach.
Registration-Platform Integrations
Thoughtful, privacy-conscious integrations with the Universe Registration Platform.
Awards and Athlete Experiences
On-stage recognition, awards moments, and athlete-facing activations designed with the event, not pasted onto it.
Coaches and Gym-Owner Hospitality
Hospitality designed for the decision-makers who travel with teams.
Universe Leadership Summit
Access to the annual Event Producer conference, where EPs make governing decisions for the next season and attend educational sessions designed to help grow their business. The 2027 Summit will be held in September. Exact date and location will be announced.
Content and Social Media
Season-long storytelling across Universe channels, subject to brand and athlete-privacy standards.
Travel and Destination Partnerships
Lodging, travel, and host-city collaborations announced with official venue details.
Vendor Marketplace
A consumer trade show on championship weekend for uniforms, apparel, bags, and other industry products sold directly to the people already in the building.
Data-Informed Campaigns
Campaigns that use only approved, privacy-compliant insights, never confidential lead data.